In any workplace, it’s always nice to share your appreciation for your employees and all the hard work they do or even show some gratitude for your clients. And what better way to do that than through corporate gifting? Read on for a complete guide for corporate gifting companies.
What Is Corporate Gifting?
Corporate gifting, as you’ve probably already put together, is when companies give gifts to their employees, customers, and clients as a form of appreciation and gratitude.
This can be done in a variety of different forms. It can be big gestures, such as passing out physical gifts or having parties for your employees, or even small ones such as a handwritten thank you card.
Benefits of Corporate Gifting
For many businesses, corporate gifting has become a priority in the past year and is expected to accelerate in the coming years. But why is that? What makes corporate gifting so great?
The gestures and acts of kindness that we mentioned earlier, no matter how big or how small, all have a significant impact on those around you, just like with personal gift-giving between friends and family.
Corporate gifting can have several positive outcomes when done authentically, all of which are essential for the growth and success of the business and the wellbeing of those working for and with it. Here, we highlight some of the benefits.
Building, Maintaining, and Growing Relationships
Business is all about people and the relationships you have with them. To get any business off the ground, you need people to know about it, first. Gifting is a great way to increase brand awareness, initiate, build, and maintain a relationship with them, and establish a sense of mutual trust.
For your clients, these gifts serve as a reminder of how important they are to the company, and they can help to make yourself stand out from others who may be trying to get the client to work with their company instead. This not only makes current clients happy but also encourages other prospects to become clients, thus increasing your business.
It’s also important to set the right tone with your clients and continue to foster the relationship’s growth. By doing this, you reinforce the value that your company has for contacts and their patronage and can lead to stronger connections.
Motivate Your Team
With your employees, it’s the same sort of idea. You want to emphasize your appreciation for them, as that has a lot of power in boosting morale as well as performance and decreasing feelings of disconnection and isolation.
This heartfelt approach has a lot of power, as it can also motivate the team as a whole and work in everyone's favor. By giving gifts at key moments, such as on birthdays, over the holidays, or when they’ve really been showing how hard of a worker they are, your employees are sure to be feeling more welcomed and at home among their business family.
And of course, since you probably know your employees better than your clients and customers, you can make any sort of corporate gifting special and memorable to the recipient by adding personalized details to it.
Figuring Out the Plan
Before you get started with corporate gifting, it’s important to consider a few things first. Since you’re dealing with all of your employees as well as your customers and clients, it’s easy to get overwhelmed in the process of corporate gifting.
Having a plan and strategy in place can be really beneficial in giving it some structure and simplifying the process so you’re not just tossing gifts left and right without any prior thought.
To start, begin mapping out your policies for corporate gifting. Think about what can be the budget per gift, what types of gifts you want to send out, when and how often you’ll distribute them, and how they align with your company's values and beliefs.
For example, if your company has a strong value for eco-friendly materials, you don’t want to send out something that’s made of material that is not eco-friendly or that actively contributes to the climate crisis.
If you send out something that aligns with your company’s values, it can help your company gain credibility and trust, and therefore more business. And for employees, it can reassure them that the company they work for hasn’t deviated from their morals and values.
While the smaller gestures hold a special unspoken meaning, it’s always great to splurge a little bit for those around you if you can. Here, we highlight some creative ideas for corporate gifting.
No one can resist a good old holiday office party! It’s a nice surprise to see a table of goodies and free coffee when you come into work in the morning, especially in a space that is often dedicated to constant hard work.
We have a variety of different products that you can use to create this rewarding experience for your employees. If you’re going for a holiday theme around wintertime, we have multiple table settings including our Holiday Buffalo Check Table Setting or the Holly Jolly Table Setting. The colorful and seasonal-themed environment is sure to put everyone in good spirits!
You can always go beyond just the traditional free coffee and donuts, too. Perhaps an assortment of appetizers or holiday-themed desserts from a local bakery served on our Buffet Tray to add a flair of elegance to your party.
There’s no way you can go wrong with a party like that for your employees. The great thing about it is that it doesn’t necessarily have to be a holiday party; that is, you can throw a party any time for any occasion. Thankfully, we have several different settings that can fit other themes and occasions beyond just winter holidays, such as the timeless blue and gold of our Moroccan Harvest Table Setting.
If you can feel your employees’ morale dropping from a stressful week, or perhaps they’ve been doing an excellent job over the past few months and deserve some recognition, a party is a great way to go. Between the beautiful decorations and the tasty food, your employees are sure to be full of gratitude and proud to be a member of the company.
It never hurts to give gifts that are more personalized to each individual employee to show that you value them specifically, rather than just the staff in general. A great way to do this is by creating something that is unique to that one person.
Customized boxes are a great way to go about this. Think of it somewhat like a goodie bag that you get at the end of a birthday party, however with a touch of individuality. You can begin by filling a box with traditional gifting items, such as soaps, candles, and maybe even some sweet treats.
To make it more specialized to the person, you can consider adding our Personalized Maple Wood Cutting And Cheese Board with a design that they would like, or even our Personalized 8 Oz Glass Champagne Flute, perhaps with their name written on it or a nice message of gratitude.
You can always make the box a bit more interesting by adding a theme to it instead of placing general gift items and one personalized one in it. For example, if you're giving them a personalized cutting board, you could add in some high-quality cheese, jams, and crackers so they have the entire set. For the champagne flutes, throw in a small bottle for them if you think they’d like it!
And of course, you can always add a small handwritten note to affirm their value to the company and assure them that their efforts are appreciated and seen. This is especially meaningful if it is a large company. Knowing that your boss or colleagues know your name and care enough to send a thank-you note is a small but significant gesture that goes a long way.
Corporate gifting truly can be fun and impactful for those around you, and our products can help with that.
It may be small, but reminding those around you that they are an important asset to the environment is an incredible feeling. Before you know it, your business is going to be running so much more smoothly and morale is going to be higher than ever, and all it took were a few gifts here and there.
Sources:32 Thoughtful Corporate Gifts to Buy in 2021 | Business Insider